{"product_id":"the-value-proposition-matrix-an-innovators-guide-to-four-questions-that-separate-success-from-failure","title":"The Value Proposition Matrix: An Innovator's Guide to Four Questions That Separate Success from Failure","description":"Four questions drive innovation success. You'll find them in the Value Proposition Matrix.\n\nLike the corners of a foundation, starting with four fundamental questions will put your new venture on solid footing. The Value Proposition Matrix explains how to use these questions to sharpen any business idea - be it a new product, service, or model - and chart an efficient path forward. This simple innovation methodology has helped hundreds of entrepreneurs and students, and inspired some of the most respected organizations in the world, including Fortune 500 companies, major hospital systems, world-class cultural institutions, top universities, and professional sports teams.\n\nIf you're at the beginning of an innovation journey, trying to clarify your idea, or looking for a way to streamline your innovation efforts, you'll love this approachable, insightful book.\nWhat are innovators saying about the Value Proposition Matrix?\n“The VPM belongs on the innovator’s bookshelf. [It] redefines what it means to build a value proposition.”\n- Joe Keithley, Former President, CEO, and Chairman at Keithley Instruments\n\n\"Brandon Cornuke is obsessed with customers - in a good way … a great read for entrepreneurial business leaders.\"\n- Jeff Sinclair, Senior Partner Emeritus, McKinsey \u0026amp; Company; Adjunct Professor, the University of Michigan\n\n\"[The VPM] supports entrepreneurs on their quests to create, but also will help save them time, money and headaches along the way.\"\n- Carla Macklin, Serial Entrepreneur\n\n“The Value Proposition Matrix is now my go-to recommendation for all aspiring start-up founders.”\n- David Sylvan, President of University Hospitals Ventures\n\nHow was this book developed?\nThis book was developed at MAGNET, Northeast Ohio’s preeminent center for manufacturing talent, transformation, and innovation (learn more at www.manufacturingsuccess.org). It was also supported by the Economic Development Administration (EDA), the National Institute for Standards and Technology (NIST), the Ohio Manufacturing Extension Partnership (MEP), and the MEP National Network.\n\nWhere are these tools being used?\n\nHundreds of start-ups, innovation professionals, and students use the Value Proposition Matrix.\n\nIn addition, Northeast Ohio's Blueprint for the Future of Manufacturing uses the VPM framework (www.makeitbetterohio.org).\n\nThe concepts in the Value Proposition Matrix are also taught at Case Western Reserve University (www.case.edu), including at the Weatherhead School of Management, the School of Engineering, and through the Fowler Center, in collaboration with the Veale Institute for Entrepreneurship.\n\nAbout the Author\n\nBrandon Cornuke has dedicated his career to helping innovators turn their ideas into growing businesses. He is a speaker, writer, educator, and entrepreneur. He has co-founded a consumer products company, served hundreds of startups and established companies as an innovation consultant, and led transformation and innovation efforts inside multi-billion-dollar businesses. Brandon is the Vice President of Strategy \u0026amp; Innovation at MAGNET, Northeast Ohio’s premier non-profit provider of manufacturing expertise, and teaches as an Adjunct Professor of Design \u0026amp; Innovation at Case Western Reserve University’s Weatherhead School of Management. He holds an MBA from Northwestern University’s Kellogg School of Management.\u003cbr\u003eASIN: B09WQ4ZBN7\u003cbr\u003eVSKU: BVV.B09WQ4ZBN7.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Cornuke, Brandon R|Karp, Dr Ethan\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43337997058109,"sku":"BVV.B09WQ4ZBN7.G","price":10.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/B09WQ4ZBN7-0.jpg?v=1783902848","url":"https:\/\/www.bluevasebooks.com\/products\/the-value-proposition-matrix-an-innovators-guide-to-four-questions-that-separate-success-from-failure","provider":"Blue Vase Books","version":"1.0","type":"link"}