{"product_id":"the-victory-lab-the-secret-science-of-winning-campaigns-1","title":"The Victory Lab: The Secret Science of Winning Campaigns","description":"The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign—now updated with a new postscript.\n\nRenegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.\n\nThe Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.\n\nProvocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.\u003cbr\u003eASIN: 0307954803\u003cbr\u003eVSKU: BVV.0307954803.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Issenberg, Sasha\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing  age related spots and browning . May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43386891927613,"sku":"BVV.0307954803.A","price":5.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0307954803-0_e2e13a1f-ec45-4918-9a74-447094daf18e.jpg?v=1784669070","url":"https:\/\/www.bluevasebooks.com\/products\/the-victory-lab-the-secret-science-of-winning-campaigns-1","provider":"Blue Vase Books","version":"1.0","type":"link"}