{"product_id":"traction-a-startup-guide-to-getting-customers","title":"Traction: A Startup Guide to Getting Customers","description":"Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth.\nThis book introduces startup founders and employees to the \"Bullseye Framework,\" a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.\nTraction is a guide to getting customers, written for startup founders, marketers, and those interested in how today's startups grow and get traction. This book shows you how the founders of several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com) and Alex Pachikov (Evernote) have built and grown their startups. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.\n\"Many entrepreneurs who build great products simply don't have a good distribution strategy.\" -- Mark Andreessen, venture capitalist\nToo often, startups spend months (or years) building a product only to struggle with traction once they launch. This struggle has startups trying random tactics - some ads, a blog post or two - in an unstructured way that leads to failure. Traction shows readers how to systematically approach marketing, and covers how successful businesses have grown through each of the following channels:\nViral Marketing\nPublic Relations (PR)\nUnconventional PR\nSearch Engine Marketing (SEM)\nSocial and Display Ads\nOffline Ads\nSearch Engine Optimization (SEO)\nContent Marketing\nEmail Marketing\nEngineering as Marketing\nTarget Market Blogs\nBusiness Development (BD)\nSales\nAffiliate Programs\nExisting Platforms\nTrade Shows\nOffline Events\nSpeaking Engagements\nCommunity Building\nThis book draws on interviews we conducted with the following individuals:\nJimmy Wales, Co-founder of Wikipedia\nAlexis Ohanian, Co-founder of reddit\nEric Ries, Author of The Lean Startup\nSam Yagan, Co-founder of OkCupid and CEO of Match.com\nJason Cohen, Founder of WP Engine\nChris Fralic, Partner at First Round Capital\nRand Fishkin, Founder of SEOmoz\nNoah Kagan, Founder of AppSumo\nJason Kincaid, Blogger at TechCrunch\nAlex Pachikov, Co-founder of Evernote\nRyan Holiday, Exec at American Apparel\nAndrew Warner, Founder of Mixergy\nGarry Tan, Partner at Y Combinator\nand many more.\u003cbr\u003eASIN: 0976339609\u003cbr\u003eVSKU: BVV.0976339609.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Gabriel Weinberg|Justin Mares\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing  age related spots and browning . May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43524193517629,"sku":"BVV.0976339609.A","price":7.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0976339609-0.jpg?v=1787867374","url":"https:\/\/www.bluevasebooks.com\/products\/traction-a-startup-guide-to-getting-customers","provider":"Blue Vase Books","version":"1.0","type":"link"}