{"product_id":"turning-silver-into-gold-how-to-profit-in-the-new-boomer-marketplace","title":"Turning Silver into Gold: How to Profit in the New Boomer Marketplace","description":"As they age, America’s 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world’s number one authority on marketing to “post-50” baby boomers offers a complete blueprint for profiting from that opportunity.\n\nDr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers’ new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work—and the new brand choices they’re about to make.\n\nThroughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You’ll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You’ll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market.\n\nFive trends shaping the next baby boomer revolution\nGlobal markets, longevity, lifestage transitions, technology, and spirituality\n\nFrom concept to product to financing, and beyond\nAll you need to execute on your baby boomer product\/service opportunity\n\nThe new healthcare revolution, the new healthcare business\nHow boomers are using the newest innovations to take control over their health futures\n\nSex and romance: I’ll have what she’s having\nThe new sexual revolution: making it feel like the first time—or better\n\nChoosing families, making connections\nPowerful new opportunities in helping boomers reach out and connect\u003cbr\u003eASIN: 0132311992\u003cbr\u003eVSKU: BVV.0132311992.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Furlong, Mary\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43873872937021,"sku":"BVV.0132311992.G","price":15.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0132311992-0.jpg?v=1792703769","url":"https:\/\/www.bluevasebooks.com\/products\/turning-silver-into-gold-how-to-profit-in-the-new-boomer-marketplace","provider":"Blue Vase Books","version":"1.0","type":"link"}