{"product_id":"understanding-media-the-extensions-of-man","title":"Understanding Media: The Extensions of Man","description":"When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.\n\nThis edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. This critical edition makes available for the first time the core of the research project that spawned the book.\n\nIn Terrence Gordon’s own words, “McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls ‘the creative process of knowing.’” Much to the chagrin of his contemporary critics McLuhan’s preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an “understanding of how media operate” and to provoke reflection.\n\nIn the 1960s, McLuhan’s theories aroused both wrath and admiration. It is intriguing to speculate what he might have to say 40 years later on subjects to which he devoted whole chapters such as Television, The Telephone, Weapons, Housing and Money. Today few would dispute that mass media has indeed decentralized modern living and turned the world into a global village.\n\nThis critical edition features an appendix that makes available for the first time the core of the research project that spawned the book and individual chapter notes are supported by a glossary of terms, indices of subjects, names, and works cited. There is also a complete bibliography of McLuhan’s published works.\u003cbr\u003eASIN: 1584230738\u003cbr\u003eVSKU: BVV.1584230738.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:McLuhan, Marshall|Gordon, W. Terrence\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":44506369228861,"sku":"BVV.1584230738.G","price":23.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1584230738-0.jpg?v=1794348470","url":"https:\/\/www.bluevasebooks.com\/products\/understanding-media-the-extensions-of-man","provider":"Blue Vase Books","version":"1.0","type":"link"}