{"product_id":"unmarketing-stop-marketing-start-engaging","title":"UnMarketing: Stop Marketing. Start Engaging.","description":"From one of the leading experts in viral and social marketing-market your business effectively to today's customers\nFor generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?\nUnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs. Shows how to create a mindset and systems to roll out a new, 21st century marketing approach Marketing expert Scott Stratten focuses on a Pull \u0026amp; Stay method (pulling your market towards you and staying\/engaging with them, leading them to naturally choose you for their needs) rather than Push \u0026amp; Pray Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity\nTraditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!\u003cbr\u003eASIN: 047061787X\u003cbr\u003eVSKU: BVV.047061787X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Stratten, Scott\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43338469244989,"sku":"BVV.047061787X.G","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/047061787X-0.jpg?v=1783922348","url":"https:\/\/www.bluevasebooks.com\/products\/unmarketing-stop-marketing-start-engaging","provider":"Blue Vase Books","version":"1.0","type":"link"}