{"product_id":"we-might-as-well-win-on-the-road-to-success-with-the-mastermind-behind-a-record-setting-eight-tour-de-france-victories","title":"We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories","description":"On the tour and inside the mind of Johan Bruyneel, the winningest team leader in cycling history and the mastermind behind the success of the world\u0026amp;;s most celebrated champion, Lance Armstrong\n\nJohan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked a struggling rider and cancer survivor in the eye and said, \u0026amp;;Look, if we\u0026amp;;re going to ride the Tour, we might as well win.\u0026amp;; In that powerful phrase a dynasty was born. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel innovated the sport of cycling and went on to prove he could win without his superstar -- in 2007 he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever.\nWe Might as Well Win takes readers behind the scenes of this amazing nine-year journey through the Alps and the Pyrenees, revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life. We witness Bruyneel\u0026amp;;s near-death crash and comeback as a rider. We are privy to the many ways he and Armstrong outsmarted their opponents. We listen in on the team\u0026amp;;s race radios to hear the secret strategies that inspire greatness from a disparate team. We learn how to make sure \"not winning\" isn\u0026amp;;t the same as \"losing\" as Bruyneel struggles to prove himself -- post-Armstrong -- with new riders, new strategies, and skeptics around every corner.\nWhether mounting a difficult climb, or managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads, or looking a future legend in the eye and willing him to believe, Bruyneel is, and has always been, the consummate winner. Readers will relish this inside tour.\u003cbr\u003eASIN: 0618879374\u003cbr\u003eVSKU: BVV.0618879374.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Strickland, Bill|Bruyneel, Johan|Armstrong, Lance\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43394765979709,"sku":"BVV.0618879374.VG","price":6.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0618879374-0.jpg?v=1784840495","url":"https:\/\/www.bluevasebooks.com\/products\/we-might-as-well-win-on-the-road-to-success-with-the-mastermind-behind-a-record-setting-eight-tour-de-france-victories","provider":"Blue Vase Books","version":"1.0","type":"link"}