{"product_id":"what-holds-up-the-roof-the-4-principles-of-entrepreneurship","title":"What Holds Up The Roof: The 4 Principles of Entrepreneurship","description":"A young entrepreneur opens his dream café—then the world shuts down.\nIn What Holds Up The Roof, Joe learns the hard truth every founder eventually faces: business plans don’t survive reality. When everything he worked for stalls overnight, Joe finds an unlikely mentor in Mark, the owner of an older neighborhood coffee shop that seems to endure without chasing attention, trends, or perfection.\nThrough quiet mornings, difficult decisions, and the slow rebuilding of trust, Joe discovers that sustainable businesses aren’t built on hype—they’re built on principles. The story culminates in the four pillars Joe writes down and hangs on the wall: Team, Technology, Target, and Traction—the enduring foundations that keep a venture standing when ideas, strategies, and circumstances change.\nPart novel, part entrepreneurial parable, What Holds Up The Roof is for founders, leaders, and dreamers who want to build something that lasts—and who believe purpose matters as much as profit.\u003cbr\u003eASIN: B0GFD6J6ZK\u003cbr\u003eVSKU: BVV.B0GFD6J6ZK.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Ashley, Michael Peter\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43088273637437,"sku":"BVV.B0GFD6J6ZK.G","price":15.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/B0GFD6J6ZK-0.jpg?v=1775509586","url":"https:\/\/www.bluevasebooks.com\/products\/what-holds-up-the-roof-the-4-principles-of-entrepreneurship","provider":"Blue Vase Books","version":"1.0","type":"link"}