{"product_id":"what-is-lego","title":"What is LEGO?","description":"\"The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always \"play well\"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon\"--","brand":"Blue Vase Bulk","offers":[{"title":"Used \/ 9780593092941-001","offer_id":43759369650237,"sku":"9780593092941-001","price":2.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/3919203482399.jpg?v=1791130871","url":"https:\/\/www.bluevasebooks.com\/products\/what-is-lego","provider":"Blue Vase Books","version":"1.0","type":"link"}