{"product_id":"winning-the-profit-game-smarter-pricing-smarter-branding","title":"Winning the Profit Game: Smarter Pricing, Smarter Branding","description":"How to use pricing as a strategic tool to increase revenues and win the war for profit\nOne of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: Proven strategies for transforming added value into revenues and winning the war for profits Prescriptive frameworks for putting the principles and strategies into action, immediately Numerous success stories based on experiences of A. T. Kearney clients worldwide\u003cbr\u003eASIN: 0071434720\u003cbr\u003eVSKU: BVV.0071434720.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Robert G. Docters|Stephen M. Tanny|Jeanne-Mey Sun|Michael R. Reopel\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":42932098793533,"sku":"BVV.0071434720.G","price":18.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0071434720-0.jpg?v=1768943813","url":"https:\/\/www.bluevasebooks.com\/products\/winning-the-profit-game-smarter-pricing-smarter-branding","provider":"Blue Vase Books","version":"1.0","type":"link"}