{"product_id":"youtility-why-smart-marketing-is-about-help-not-hype","title":"Youtility: Why Smart Marketing Is about Help Not Hype","description":"The New York Times best seller, and #1 Amazon best seller\"Jay Baer's Youtility is arguably the greatest contribution to the field of social media marketing since 2012.\"\n\n~ Dr. Jim Barry, Top 25 Social Media Books for Academia\"\n\nIf you haven't bought Jay Baer's book \"Youtility,\" stop what you're doing and do that. I swear, this is the next big thing.\"\n\n~ Chris Brogan, Owner Magazine\n\nThe difference between helping and selling is just two letters, but those two letters make all the difference.\nWhat if - faced with more competition than ever before - you stopped trying to be amazing, and just started being useful?\nJay Baer's Youtility offers a new business approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.\n\nDrawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.\n\nSee why Jay Baer's Youtility framework is now a standard part of the marketing framework in many of the world's leading companies, powers the marketing approach of thousands of small businesses, and is part of the curriculum of dozens of college and university business schools.\u003cbr\u003eASIN: 1591846668\u003cbr\u003eVSKU: 31UIGP000GTP_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Baer, Jay\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43400641642557,"sku":"31UIGP000GTP_ns","price":7.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1591846668-0.jpg?v=1785102255","url":"https:\/\/www.bluevasebooks.com\/products\/youtility-why-smart-marketing-is-about-help-not-hype","provider":"Blue Vase Books","version":"1.0","type":"link"}