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Blue Vase Books

A Sense of Mission: Defining Direction for the Large Corporation (International Management Series)

A Sense of Mission: Defining Direction for the Large Corporation (International Management Series)

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A Sense of Mission reveals how 50 U.S., Japanese, and European companies survived troubled economic times through good corporation mission statements and steady leadership. It explores how Johnson & Johnson thrived even after product-tampering, while redefining British Airways' customer-service mission revitalized that sagging company.
ASIN: 0201608006
VSKU: BVV.0201608006.VG
Condition: Very Good
Author/Artist:Campbell, Andrew|Nash, Laura L.
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use

SKU:BVV.0201608006.VG

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