Advance: How to Move Your Business Forward with Design Strategy

Advance: How to Move Your Business Forward with Design Strategy is an insider’s guide to strategic planning for design, product, and engineering leaders. Imagine routinely creating compelling products that are useful, usable, trustworthy, and desirable. Discover how to deliver optimal value to your customers and exceed business goals. With Advance, you’ll learn how to meld business strategy and design to create great products and winning teams. Why Advance? Because when you launch a product, you are trying to advance toward your goals and achieve a favorable position in the market. To do this effectively, you need to plan thoughtfully, move quickly, be flexible, leverage your strengths, and exploit your competitors’ weaknesses. This book teaches you to use the power of design to do just that in 5 easy steps: 1. Assess the Landscape 2. Evaluate the State of Design 3. Define the Design Strategy 4. Create Action Plans 5. Execute and Monitor Progress Advance reveals the secrets that have been used with over 150 product teams to gain radical improvements to NPS, productivity, conversion rates, ease-of-use, and customer satisfaction. The Advance approach to strategic planning for organizations also helped drive an in-house agency from startup to 230 people with 95% retention and an NPS rating of 85—a rating Bain & Company considers ‘exceptional.’
ASIN: B0F6HMLNCB
VSKU: BVV.B0F6HMLNCB.G
Condition: Good
Author/Artist:Barker, Dean T.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.