Description
Artificial Intelligence is no longer a futuristic concept—it’s here, and it’s reshaping the way businesses engage with customers, optimize campaigns, and drive growth. AI in Marketing is the ultimate guide for marketing professionals looking to harness the power of AI to create smarter, more effective marketing strategies.
In this book, AI & marketing leader Nuri Cankaya, PhD introduces the AIM Framework—Assess, Implement, Measure—a structured approach designed to help marketers navigate AI adoption with confidence. Through real-world examples, practical insights, and future-focused strategies, this book will show you how to:
Understand the AI landscape and identify the right AI-driven tools for your business.
Leverage AI for automation, personalization, and campaign optimization to enhance customer engagement.
Implement Responsible AI practices to ensure ethical, transparent, and privacy-compliant marketing strategies.
Prepare for the rise of Agentic AI and Artificial General Intelligence (AGI) and how they will shape the future of marketing.
Whether you’re a CMO, marketing strategist, or business leader, AI in Marketing will equip you with the knowledge and tools needed to stay ahead in the rapidly evolving digital landscape.
The future of marketing belongs to those who embrace AI. Are you ready to lead the change?
ASIN: B0DZR13KSS
VSKU: BVV.B0DZR13KSS.VG
Condition: Very Good
Author/Artist:Cankaya PhD, Nuri
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use
ASIN: B0DZR13KSS
VSKU: BVV.B0DZR13KSS.VG
Condition: Very Good
Author/Artist:Cankaya PhD, Nuri
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use