AMA Handbook For Managing Business To Business Marketing Communications
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AMA Handbook For Managing Business To Business Marketing Communications

AMA Handbook For Managing Business To Business Marketing Communications

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Description

The American Marketing Association's advice to marketing professionals on establishing a marketing communications program and convincing others in the company to buy into it. Bypasses details of production, theory, and scholarly research to focus on the day-to-day practical aspects. Annotation c. by Book News, Inc., Portland, Or.
ASIN: 0844235954
VSKU: BVV.0844235954.G
Condition: Good
Author/Artist:J. Nicholas De Bonis|Roger S. Peterson
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.

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