Belonging to the Brand: Why Community is the Last Great Marketing Strategy

Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity for most organizations. He explains how three major trends collide in a way that makes brand communities the future of marketing strategy. Highlights include: How community relates to the emotional connections developed via social media and content Why demographic, technological, and societal trends demand a reimagined community strategy A unique view of the ROI and measurement of community How a community strategy upends traditional marketing management The psychological connection between communities and brands Why NFTs and the metaverse change the game for community strategy Powerful brand benefits overlooked by most community strategies today Through extensive research, diverse case studies, and expert interviews, Schaefer provides a compelling and actionable blueprint for the modern brand community. This is an unmissable work from one of marketing's leading thought leaders.
ASIN: B0BRLRS6S8
VSKU: BVV.B0BRLRS6S8.VG
Condition: Very Good
Author/Artist:Schaefer, Mark W.
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use