Beyond the Obvious: Reframing Your Problems and Solving Them Through Design

What if the answer isn't the obvious one? In a fast-paced world, we often rush to find solutions without asking the right questions. Beyond the Obvious invites you to pause, look deeper, and see challenges through a fresh lens. This is more than a book about design—it’s a manifesto for rethinking problems and unlocking unexpected opportunities. Join Gyula Deák, the creative mind behind Quint Studio, as he shares stories from the front lines of business innovation. From transforming slow elevator complaints into moments of delight to redefining the hotel check-in experience, discover how a design mindset can solve problems and create lasting impact. Inside, you'll find: Stories of businesses that challenged convention and won. Techniques for uncovering the real issues. Steps to use design thinking to create better experiences. Whether you’re a leader seeking new solutions or a creative looking to reframe the familiar, Beyond the Obvious is your guide to seeing possibilities where others see problems. Step beyond the surface. What lies beyond the obvious?
ASIN: B0DKY583XX
VSKU: BVV.B0DKY583XX.G
Condition: Good
Author/Artist:Deák, Gyula
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.