Big Brands Little Budgets: 8 Keys to Grow Your Business

Big Brands Little Budgets speaks to marketers and non-marketers, students, solopreneurs, and leaders in small and mid-size organizations facing bewildering new challenges. This book provides you with strategies and tools to thrive and grow in these dynamic and uncertain times. Recognized as masters of attraction marketing, Maureen and Wendy have been behind some of the most visible and successful campaigns in the industry. From promoting America’s biggest mall (MOA) to creating a showcase experience around the nation’s most-watched sporting event (the Super Bowl) they know how to build big, bold brands—but not by throwing cash at them. Rather, they apply core growth strategies that cost little or nothing. Big brands. Little budgets. This book offers a rapid education in practical marketing strategies and tactics that work in the real world. These essentials get results anytime, anywhere, in any setting. They are keys to establishing your brand and growing your business. "This is an amazing resource and an inspiration to those who want to create memorable brand experiences on a budget. It should be on every marketer’s bookshelf!” - Stephanie Hall, Senior Marketing Manager, Minnesota Super Bowl Host Committee “Maureen and Wendy taught me invaluable lessons. These two know how to dream larger than life visions and then make them real—without selling the farm. Big Brands, Little Budgets will inspire you and show you practical strategies for living your brand promise and growing your business.” - Ariel Astrachan Toback, Partnership Consultant, Minnesota Sports and Events
ASIN: B09NRK41MX
VSKU: BVV.B09NRK41MX.G
Condition: Good
Author/Artist:Bausch, Maureen Hooley|Blackshaw, Wendy Williams
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.