Description
The Ultimate Playbook for a Killer Home Service Brand: First Edition
PLEASE NOTE: THIS IS THE FIRST EDITION VERSION- THERE IS A SECOND EDITION (BLACK COVER): Click 'SEE ALL FORMATS AND EDITIONS'
First edition, originally published in 2021, this is the groundbreaking book that started the entire home service branding movement.
If your home service company is blending in, you’re losing business. From naming and taglines to disruptive truck wraps that turn heads, this full-color book shows you how better branding leads to better leads, stronger loyalty and lower marketing costs. Packed with real-world case studies and actionable strategies, you’ll see how companies just like yours have transformed both their bottom lines and their internal cultures.Learn how your KPIs are being impacted by branding, and how to improve them with actionable steps.
With over 30 years of experience and more than 3,000 brands built, author Dan Antonelli—Creative Director and President of KickCharge® Creative—shares his winning formula for helping contractors dominate their markets. This isn’t fluff; it’s a practical, battle-tested guide to building a brand that connects instantly with consumers.When it comes to branding, home service companies have two choices: build a disruptive brand and spend less on marketing or overspend on marketing to overcome a poor brand. Most choose the latter. This book shows you how to choose smarter—and dominate market share by creating a brand people remember when they need service, not just when they search online. Whether you’re just starting out or are ready to level up your company’s presence, "Branded Not 'Blanded'” (2nd Edition) is your ultimate playbook for standing out, selling more and building the home service brand your market and competitors can’t ignore.
The entire book is beautifully designed and printed in full-color—with hundreds of examples of home service brands throughout.
ASIN: 0988353911
VSKU: BVV.0988353911.G
Condition: Good
Author/Artist:Antonelli, Dan
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
ASIN: 0988353911
VSKU: BVV.0988353911.G
Condition: Good
Author/Artist:Antonelli, Dan
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.