Challenge Everything: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling

In CHALLENGE EVERYTHING™ THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING™ Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT™, the global live brand storytelling agency™ share their story of launching a scrappy start-up – at the beginning of a global recession – and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics. So whether you’re a budding entrepreneur considering going out on your own, a business leader looking to take your company to the next level, or CMO eager to build your brand, this book will help you blow sh*t up and take your projects, partnerships, and performance to the next level.
ASIN: 1946633879
VSKU: BVV.1946633879.VG
Condition: Very Good
Author/Artist:Cullather, Scott|McCoobery, Kristina
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use