Chickens and Pigs: Business Models and Competitive Strategy

"Chickens and Pigs" shows executives how to use the power of business models to build strategies that make customers the center of their strategic planning activities. The reader learns how to: categorize customers in terms of the benefits they bring, focus on the right customers, balance holding current customers with finding new ones, and diversify with purpose and confidence. It's a strategic planning book unlike any other, written by an author who straddles both the academic and business settings. It offers fresh, innovative, and effective solutions to problems that keep executives awake at night.
ASIN: 0964696207
VSKU: BVV.0964696207.G
Condition: Good
Author/Artist:Star Ph.D., Harold
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.