Commercial Excellence: How the world's best companies drive continuous profitable growth (The Sustainable Success Architect)

Since the early 2000s, manufacturing industries have learned how to achieve increased levels of productivity from their assets, which has delivered a step-change in business performance. In more recent years, many of these companies have begun to leverage the new operational capabilities that they developed in pursuit of a new goal: Commercial Excellence. Commercial Excellence aims to accelerate profitable top-line growth through a range of complementary approaches, including smarter customer pricing strategies, a focused deployment of sales and marketing resources, a continuous optimization of the manufactured product mix, a data-driven approach to customer targeting, and a renewed focus on channel partner effectiveness. Commercial Excellence explores some of the most successful approaches that are being implemented by the world's leading manufacturing companies as they successfully combine their growing organizational capabilities with the customer-centric Best Practices that they have adapted from other industries to drive continuous, sustainable, and profitable revenue growth.
ASIN: B0D4MJJGS5
VSKU: BVV.B0D4MJJGS5.G
Condition: Good
Author/Artist:Jones, Gregory M.
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.