Converted: The Data-Driven Way to Win Customers' Hearts

When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you'll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: * Understand the full value of each relationship * Engage in an ongoing conversation with your best customers * Ask the right questions so you can anticipate your customers' needs * Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
ASIN: 0593420659
VSKU: BVV.0593420659.G
Condition: Good
Author/Artist:Hoyne, Neil
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.