Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Price:
$8.38

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Description

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
ASIN: 0230340342
VSKU: BVV.0230340342.G
Condition: Good
Author/Artist:Calkins, T.
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.

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