Discovering Public Relations: An Introduction to Creative and Strategic Practices
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Discovering Public Relations: An Introduction to Creative and Strategic Practices

Discovering Public Relations: An Introduction to Creative and Strategic Practices

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Description

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
ASIN: 1071878239
VSKU: BVV.1071878239.VG
Condition: Very Good
Author/Artist:Freberg, Karen
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use

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