Do NOT Invent Buggy Whips: Create, Reinvent, Position Disrupt

Do NOT Invent Buggy Whips focuses on the issue of how individuals can create disruptive product concepts and profit from them. Creation of new product concepts is the key issue described in the book. Do not invent buggy whips. Do not invent film. At some point these were viable products. Where are they today? Where will you be tomorrow? Buggy whips were integral to the transportation industry of the late 1800s. If you manufactured buggy whips you needed to reinvent yourself and your products. The transportation industry grew, but buggy whips were not the critical element. Some manufacturers survived because they reinvented themselves. Some had moderate success and some went under. The end result was that you needed to be in an evolutionary mode to ensure your success. The same can be said for film manufacturers. Kodak was a great company and it actually invented digital imaging cameras. Where is it today? Bankrupt! There has been innovation in the film and buggy whip businesses. Industry participants had to evolve to other businesses. The goal of this book is to show you a way to avoid being a buggy whip or film manufacturer! The book presents a way of looking at products; not only how to conceive a product but also how to position the product. This book is a “how to” guide and if you follow the steps in this book you can work your way through a product strategy and product concept development. It may not be easy but it is possible to do this kind of work if you are motivated. Product inspiration is the results of people working hard and being motivated. Some people believe that doing concept work is difficult. It is really a matter of going through a process with a serious intent to succeed and staying focused. In many cases people believe they cannot do the work because they do not know how. If you are not motivated due to a lack of a process, that excuse is no longer valid as this book outlines one way for you to approach the problem. It works! Derived from forty plus years of experience, it will work for you. You can improve your status and your situation using the strategy and model described in this book!
ASIN: 0983342431
VSKU: BVV.0983342431.G
Condition: Good
Author/Artist:Thurber PhD, Kenneth J.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.