Don't Be Taken For a Ride: Know What Your Dealer Knows, Drive Home Happy

Ever shop for a car and get a queasy feeling like you were “taken", cheated or lied to and can’t quite figure out how? You are not alone. A recent survey stated that almost 90% of the public HATES to shop for a car—and almost a quarter would rather have a root canal than step foot in a dealership. My name is Dom Genova and I want to do something about that. I know what it’s like. I worked for a major manufacturer for the better part of two decades, calling on hundreds of dealerships and critiquing their operations. I have seen all the nonsense you could imagine and then some. I got sick of it. Knowing that truthfulness could be a competitive advantage, I left the company and went on to start a dealership on my own, branding myself as “Your No-Nonsense Car Dealer. ® Rather than hiding behind large disclaimers, foolish tent sales and worthless warranties, I educated customers, cared for their needs and developed a loyal following. The transparency we promoted made my business wildly successful. People came to buy from us then their kids and even grandkids. I sold the dealership just before the COVID shutdown and decided to step back and take on other tasks, one of which was to write this book to help people like you. My book will help you be an educated customer so you can get the stress-free, no-nonsense deal you and you deserve. This is only some of what I lift the curtain on: The manipulative sales system many dealers employ to snooker you. How a “delivery bump” is a common tactic and can cheat you out of thousands of dollars. How a dealer can claim to give you more for your trade with a common trick. What to do to get the best interest rate (it’s not what you think) How a lease can be very bad for you or the best thing you can do. The scam of “$0 down” and how it can ACTUALLY mean thousands of dollars out of pocket. The “all credit applications accepted” scam. The “land mines” to look for in a disclaimer Rebates how they work and how “all rebates applied” is often used to offer a price they know they can’t honor The sneaky thing it means when a dealer says in an ad “and you own it Highly educational, readable and entertaining, you are sure to save hundreds, maybe thousands on your next car purchase. You will save a good slice of your sanity too ! My "Dealer to English" dictionary seems to be a particular hit with readers !
ASIN: B0F8WS5HT9
VSKU: BVV.B0F8WS5HT9.G
Condition: Good
Author/Artist:Genova, Dom|Miller, Stephen
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.