1
/
of
1
Blue Vase Books
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Regular price
$8.15
Regular price
Sale price
$8.15
Unit price
/
per
In stock
Couldn't load pickup availability
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded
The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
ASIN: 0470238275
VSKU: BVV.0470238275.VG
Condition: Very Good
Author/Artist:Morgan, Adam
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use
ASIN: 0470238275
VSKU: BVV.0470238275.VG
Condition: Very Good
Author/Artist:Morgan, Adam
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use
SKU:BVV.0470238275.VG
Please Note: Gift cards that are purchased in-store, cannot be used online. These must be used in-store.
Shipping & Local Pick Up
Shipping & Local Pick Up
Shipping: Most orders are shipped within 24 hours. Please allow 4-14 days after the item has shipped for delivery. Faster shipping is available for purchase at checkout.
Local Pick Up: Orders will be available for pick up within 24 hours. Pick up at the front desk Thursday-Sunday 10am-6pm .After hours pick ups are available Monday-Wednesday 7am-3pm at the Shipping & Receiving entrance.
