Entrepreneurial Selling

This book, Entrepreneurial Selling addresses the unique challenges faced by entrepreneurs of all kinds in startup, small, medium, or large organizations in their quest to get buy-ins for novel ideas, products or services. In addition to describing typical sales hurdles, the book offers strategies and tactics for effectively overcoming them and growing their list of customers, collaborators, financiers, suppliers, board members, and other sympathizers. While most books on Entrepreneurship focus on the characteristics of Entrepreneurs, what it takes to be a successful entrepreneur, and how to get startup capital, Entrepreneurial Selling sheds light on how Entrepreneurs can excel at selling to build their team and obtain resources. The future of a novel idea hinges on reaching, engaging and convincing target audience about its merits. Basically, Entrepreneurial leadership without selling ability is unrealistic. Based on multiyear field studies and several consulting projects with Entrepreneurs of all kinds in Africa, Asia, Europe, Latin America, Middle East, and North America, this book shows how Entrepreneurs can effectively reach out, enroll collaborators, prospect for businesses, handle typical objections, ask for buy-ins, reach agreement, and treat requests for discounts (in the case of commercial exchanges). The insight contained in this book should give Entrepreneurs early head start, prevent costly mistakes, and increase the odds of realizing new venture dreams. The goal is to preempt fantasies by facilitating early reality checks that will inform productive usage of Entrepreneurs limited resources.
ASIN: 1631573217
VSKU: BVV.1631573217.G
Condition: Good
Author/Artist:Onyemah, Vincent
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.