Entrepreneurship: Choice and Strategy

Navigating Key Choices for a Successful Venture Joshua Gans, Erin L. Scott, and Scott Stern wrote this book for students―all students―who are hungry to learn how they can emulate the success of entrepreneurs they see in the media and in their communities. This text brings modern research and insights together to teach a proven approach to understanding, navigating, and choosing an entrepreneurial path. Informed by their decades of research, the authors provide tested tools to get started, helping students use four key choices and four core strategic approaches to find and frame opportunities. Throughout, the book emphasizes that students should choose and pursue the approaches that fit their personal goals and interests, and it underscores the important roles of guidance, mentorship, and entrepreneurial education in a founder’s path to success.
ASIN: 1324072180
VSKU: BVV.1324072180.G
Condition: Good
Author/Artist:Gans, Joshua|Scott, Erin|Stern, Scott
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.