FINDING THE TRUE TREASURE OF THE SIERRA MADRE: AN AUTOBIOGRAPHY OF AN ENTREPRENEURIAL PILOT & HOTELIER IN MEXICO

Before they ever set foot in the Sierra Madre, Jim Swickard, and his wife Nancy, were building bold ventures in the United States — from launching the California Yogurt Company in four countries, to earning national attention on Paul Harvey’s “The Rest of the Story” and a feature on the NBC Today Show. A pilot with an entrepreneurial streak, Jim chased opportunity the way others chase horizons. But nothing prepared him for the twist that would pull him deep into the historic town of Álamos, Sonora. What began as a business journey became a life‑changing mission of restoration, risk, and rediscovery. This is the true story of a couple who built, rebuilt, and reinvented — on both sides of the border — and found that the greatest treasure wasn’t gold, but purpose.
ASIN: B0H63PZN7Q
VSKU: BVV.B0H63PZN7Q.VG
Condition: Very Good
Author/Artist:SWICKARD, JIM
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use