From Shelf to Startup: A playbook for transforming unmet needs into thriving ventures

Turn classroom ideas into real ventures. From Shelf to Startup is a step-by-step playbook that walks students and early founders from first spark to fundable startup. The book translates modern venture methods into clear, repeatable moves: need finding, customer discovery, rapid testing, and disciplined go-to-market planning. Who this book is for: capstone design teams, student clubs, makerspace regulars, research assistants, and first-time founders who want practical guidance; faculty who want a classroom-ready resource that fits senior design and entrepreneurship courses. What you will learn: How to turn scattered ideas into focused problem statements; how to avoid solution bias and scope creep Customer discovery that actually surfaces willingness to pay; interview scripts and note-taking habits that compound Market sizing that is credible; competitor maps that reveal positioning; simple pricing tests Prototype strategy: what to build first, what to fake, what to measure, when to pivot Regulatory, reimbursement, and risk basics for health and hardtech teams; how to de-risk early Capital pathways: grants, competitions, angels, and when to approach each Pitch craft: structure, visuals, and delivery; how to sound like a builder, not a brochure What is inside: Field-tested checklists and templates that keep teams moving Short case snapshots that show the playbook in action Class-ready activities marked as “Challenge” for quick adoption “Anchor This” summaries that lock in the lesson before you turn the page Why it works: the approach was forged inside active venture studios and student programs; it favors clarity, momentum, and evidence over jargon. Readers finish with a shortlist of high-quality opportunities, a plan they can execute this week, and the confidence to ask for support the right way. Use it as: a primary text for senior design or venture courses; a companion for accelerators and incubators; a practical manual for student founders who want results.
ASIN: B0FVNTYSDN
VSKU: BVV.B0FVNTYSDN.VG
Condition: Very Good
Author/Artist:Brewster, Parker Reed|Rakasova, Sandra|Wallace, Eden
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use