Description
Revised and updated third edition
From the first page, you and your board will be hooked on this one-hour-to-read book. The warmth, the encouragement, the perfectly tuned examples, the occasional humor – it’s an inviting package that draws you at once. Even Jerold Panas, the 800-lb gorilla of fundraising and author of Asking, is effusive with praise: “David Lansdowne has achieved the near-impossible. He has transformed a classic work that’s guided tens of thousands of board members and made it better – significantly better.”
Without wasting a word, Lansdowne distills the essence of big-gifts fundraising into 42 “realities,” and explains each principle and technique in a way board members will understand immediately.
Put this classic in your board’s hands, in their orientation packet, in their annual meeting folder, in their workshop handouts. Put it anywhere you need the art of fundraising illuminated in a masterful, uncomplicated, and engaging way.
Table of Contents
Foreword
1 You’re a Hero
2 The Buck Starts Here
3 Define Your Mission
4 Your Rationale Must Be Compelling
5 Be Ready or Regroup
6 Who Leads Influences Who Gives
7 No Goal, No Objective
8 Everyone Dislikes Asking
9 Money Costs Money
10 Consultants Will and Won’t
11 Individuals are the Target
12 A Few Contribute the Most
13 Think in Thirds
14 Interviews Are Revealing
15 Calling All Recruits
16 Those Who Set the Goal, Set Their Sights
17 Special Events are Double-Edged
18 Publicity Is No Substitute
19 Forego the Frills
20 That You Need, Won’t Inspire
21 What You Don’t Know Will Hurt You
22 Wealth Alone Doesn’t Dictate
23 Each According to Their Means
24 Go Figure
25 Big Before Little
26 Come a Little Closer
27 Time Commands
28 Stay on Top or Go Under
29 Training Begets Bigger Gifts
30 Those Who Ask Must Give First
31 Teams Work
32 Overloaded Solicitors Underproduce
33 Make a Match
34 More Alike Than Not
35 Get Personal
36 Your Donor is Expecting You
37 Your Secret to Success
38 No Apology Needed
39 Return Visits Required
40 Gratitude to One and All
41 Simplicity Prevails
42 An Evaluation Enlightens
ASIN: 1927375940
VSKU: BVV.1927375940.VG
Condition: Very Good
Author/Artist:Lansdowne, David|Panas, Jerold|Ahern, Tom
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use
ASIN: 1927375940
VSKU: BVV.1927375940.VG
Condition: Very Good
Author/Artist:Lansdowne, David|Panas, Jerold|Ahern, Tom
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use

