Go for No! : Yes Is the Destination, No Is How You Get There

Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success. Readers learn ... What it takes to outperform 92% of the world's salespeople ... That failing and failure are two very different things ... Why it's important to celebrate success and failure ... How to get past failures quickly and move on ... That the most empowering word in the world is not yes ... it s NO! Written to be intentionally short and to the point, Go for No! is a quick, fun read with valuable lessons that can change the way you think, sell, and live!