Going Through the Oven: Unlocking the Secrets to Business at a Young Age - 9798

This book aims to teach children the basics of business using a cookie business as a model. It emphasizes the importance of planning and introduces various components of a business plan. The author, Daniel Fortenberry, encourages parents to guide their children in setting goals and drafting a plan for their business ideas. The book begins by highlighting the universal love for cookies and tracing their origins back to Persia in the 7th century. It explains how cookies became big business, citing the success of the Oreo and other well-known brands. However, the book clarifies that it isn't solely focused on cookies but rather uses them as a relatable example to teach broader business concepts. Mr. Fortenberry emphasizes the value of pursuing a passion and building upon something one loves. They share inspiring stories of entrepreneurs like Jim Koch, Yvon Chouinard, and Debbi Fields, who turned their passions into successful businesses. The book stresses that teaching children about business and instilling an entrepreneurial mindset can benefit them in the long run. The book is divided into chapters that cover different aspects of starting and running a business. Chapter 1 focuses on the planning stage, explaining the importance of creating a business plan and outlining its key components. The author provides a simplified version of a business plan, tailored for young entrepreneurs, and breaks it down into four categories: the idea, the team, the marketing, and the money. In discussing the idea, the book encourages children to brainstorm and think creatively about filling a need or solving a problem. It suggests asking questions like "What task can I simplify?" and "What are you good at?" to generate business ideas. The book uses the example of Christi, a young girl who wants to sell cookies, to illustrate the process. The team section emphasizes the role of parents in supporting and guiding their child's business venture. It addresses the importance of clarifying who will be involved and how responsibilities will be shared. The marketing chapter highlights the significance of promoting the business and reaching target customers. It introduces marketing strategies and encourages children to think about ways to make their product or service stand out. The book also addresses financial aspects, including startup capital, expenses, and tracking. It advises children to estimate their expenses, calculate the cost per unit, and determine an appropriate selling price for their product. The author stresses the importance of tracking sales and expenses using a spreadsheet. Throughout the book, Mr. Fortenberry includes practical lessons and encourages children to understand the costs involved in running a business, including the value of time, money, and materials. The aim is to help children develop a solid understanding of business fundamentals and foster an entrepreneurial mindset. Overall, this book serves as a beginner's guide to business for children, teaching them important concepts through the example of a cookie business. It encourages creativity, planning, and financial awareness, laying the foundation for future entrepreneurial success.
ASIN: B0CND7BHWK
VSKU: BVV.B0CND7BHWK.G
Condition: Good
Author/Artist:Fortenberry, Daniel
Binding: Paperback