Good food, great business: how to take your artisan food idea from concept to marketplace

Whether you want to sell one offering on your website or a full product line in specialty food shops, Good Food, Great Business takes the guesswork out of starting up your endeavor - from concept to production to sales and marketing. Dozens of Good Food companies and industry experts generously share their real-life stories and tips with author Susie Wyshak, all for future entrepreneurs like you. You'll glean creative ideas, inspiring inside scoops, and cringe-worthy cautionary tales. Learn how to define your vision and strategy; create a business plan; fund your company; determine a profitable retail price; choose the right production method; and sell and market your specialty food.--COVER.