High Performance Marketing: Bringing Method to the Madness of Marketing
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High Performance Marketing: Bringing Method to the Madness of Marketing

High Performance Marketing: Bringing Method to the Madness of Marketing

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Description

In this resource for senior executives, marketing consultant Eechambadi (Quaero Corporation) outlines a six-point framework for maximizing returns on marketing investments. His approach, called High Performance Marketing, emphasizes measurability and repeatability through well-defined, disciplined processes. Case studies illustrate the marketing successes of such influential companies as Harrah's Entertainment and Bank of America. The final chapter looks at some evolving trends that are likely to have an important impact on marketing in the future. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
ASIN: 1419508237
VSKU: BVV.1419508237.VG
Condition: Very Good
Author/Artist:Eechambadi, Naras
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use

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