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Blue Vase Books

HONOR THY LABEL: DR. BRONNER'S U - 6089

HONOR THY LABEL: DR. BRONNER'S U - 6089

$6.17
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“A compelling story about the kind of moral, life-giving decisions that businesses can make to do good while doing well.”—Mark Bittman, author of Animal, Vegetable, Junk What's in a label? For Dr. Bronner's, more than ingredients or intentions—it spells out an ethical commitment to fairness and sustainable growth, uniting consumers and companies worldwide. Dr. Bronner’s Magic Soaps are renowned for their dense product labels (“All-One!”) and the curious tingling of peppermint. But how did this unusual natural soap transform the small print into soaring sales—inspiring customer loyalty not just with lather, but with good clean business? In Honor Thy Label, Dr. Bronner’s head of Special Operations, Gero Leson, reveals the inside story of how a little-known family-run soap company grew from countercultural roots to create a revolutionary fair trade and organic supply chain from the ground up—and rode the waves of popular demand without losing sight of the process. Through stories of harrowing setbacks and hard-won triumphs in projects that spanned the globe, in Sri Lanka, Ghana, India, and beyond, Leson demystifies the process of building and scaling ethical production. And he proves that if done right, the results ripple outward to benefit customers, communities, and the environment we share. Told with spirit and conviction, Honor Thy Label invites socially conscious entrepreneurs and shoppers on a journey to break the boundaries of production with the pioneers of socially just business—spreading Dr. Bronner’s radical vision of simple ingredients with cosmic impact.
ASIN: 0593087410
VSKU: 31UJRV003V6R_ns
Condition: Good
Author/Artist:Leson, Gero|Bronner, David
Binding: Hardcover

ISBN:

31UJRV003V6R_ns

Note on Condition

Most of the items in our store are used. The items condition is indicated at the top of the product page. Please refer to the following condition notes:

  • Used - Good: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.

  • Used- Acceptable: The item is very worn but continues to work perfectly. Signs of wear can include aestetic issues such as scratches, dents, worn and creased covers, folded page corners, and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing (age related spots and browning). May NOT include discs, access code or other supplemental materials.

  • Used-Ex-Library (Good/Acceptable): Former library book with the usual stamps, stickers, and labels. See Good/Acceptable notes for more detail.

  • Used- Very Good: Book has little sign of wear or use

  • New- Brand new, unread book

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