How to Become a Marketing Consultant: Be The Unicorn

How to Become a Marketing Consultant cuts through the fluff with real stories, practical steps, and honest advice to help marketing professionals launch a profitable side hustle or go full-time as a consultant—even if you're starting from scratch. Inside, you’ll learn: • How to build credibility fast to cue up client engagements • Low risk ways to move from testimonials to traction to scale • The models: Side hustle, solo consultant, fractional CMO • Proven strategies for pricing, packaging, and scaling services • Moving from hourly work to retainers to productized offers • Mindset shifts to get beyond burnout when it's all up to you Whether you’re dreaming of financial freedom, flexibility, or just more fulfillment in your marketing work, this book will help you take that critical first step toward your goal—and keep going when it gets tough. "Marketing people: If you've ever wondered if you could go solo and do this on your own... I'll show you what it takes. And how to get there. You're already a unicorn. So prance, baby."- Jon Barnes "Jon Barnes’s commitment to principles has enabled him to achieve amazing accomplishments in the business world. His simple philosophy has led him to become a mentor and role model to many marketing executives. Read this book if you want to grow and inspire others!" - Robert Barry Jr., President/CEO, ZIPS Franchising "This book needs to be in your arsenal. It's full of no-nonsense hard truths, coupled with highly relatable situations. A person with a mortgage, family, and financial pressures who made it happen. No "quick fixes" or "hacks." Jon’s shared story is a journey of realistic but doable steps from A-Z (with mistakes made along the way, to save you time) that make climbing this mountain feel like a reality." - Randy Goldstein. CEO, bizmarquee.com, inc.
ASIN: B0F7L4BP6H
VSKU: BVV.B0F7L4BP6H.G
Condition: Good
Author/Artist:Barnes, Jon
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.