How to Win at Business: Transform Your Customer Experience from a Maze to Amazing

The challenge today is how to sell your product or service in a fiercely competitive environment. This book delves into your competitive edge—what they do not teach you in business schools. If you are not achieving the profitability, growth, and outstanding social media you crave, you’re probably not taking part in the Experience Economy—the new competitive battleground. American Express says that 86% of its customers will pay more for experience. Think about that. Why would anyone pay seven times as much for a cup of coffee than they have to? To have an experience less tangible but more enticing than the product itself. Starbucks transformed a bitter brew, typically a commodity purchase, into an experience-driven money-making machine! That is only one outstanding example of many companies that immersed themselves in the Experience Economy. Meaningful encounters and remarkable experiences have replaced price and product as the primary driver for consumer spending. The question entrepreneurs and established businesses should ask is not “If,” but “When and how do I get on board with the experience economy?” Nanci Sherman is an expert in the luxury and lifestyle hotel/resort industry. In this book, she provides principles from the hospitality industry that apply to any business—retail, finance, medical, and beyond. Nanci brought over twenty hotels to #1 in their market, even when in bankruptcy. Windstar Cruises achieved the #1 small cruise line in the world the year after she consulted with them. Even if you are the only one on the payroll, you will benefit enormously. How to Win at Business is a step-by-step guide to attract lifetime customers, make more money, enjoy your life and work more. Learn what it takes to get an abundance of rave reviews. Positive social media is a powerhouse for attracting more customers. Innovate ahead of the competition repeatedly. To be outstanding, you must stand out! Discover how to woo, inspire, and keep the best talent. Stop killing precious time supervising. Add one essential element that inspires employees to do their best so you can focus on the big picture items. Explore the sure-fire ways to keep customers loyal beyond price and location. Capture greater market share without additional expense. You will find success flowing easily to you because of the effect you have on others. Happiness and generating "emotional currency" are the best strategies of them all and the fastest way to improve on already substantial business results or turn a business around completely. If you are up for more profit, well-being, and dominance in your field, scroll up and click the “Buy” button. You are welcome!
ASIN: B09MYVV868
VSKU: BVV.B09MYVV868.G
Condition: Good
Author/Artist:Sherman, Nanci
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.