Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)

Buyers are smart. They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore. To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand. In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to "buy this" and instead extend the powerful invitation to "be this." - no matter what you sell or the size of your budget. Once you understand this revolutionary approach to marketing, you'll never go back to the outdated, overused outcomes-based marketing approach again.
ASIN: B0DSCP46Y7
VSKU: BVV.B0DSCP46Y7.G
Condition: Good
Author/Artist:Romney, Veronica
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.