Marketing Game

If you've ever suspected your competition knew something you didn't, you were probably right. In this breakthrough book, marketing veteran Eric Shulz shows you the most powerful marketing techniques and strategies being used by today's marketing leaders. Whether you own a small business or are employed at a large corporation, The Marketing Game will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitor. The Marketing Game is packed with new marketing revelations, including: Brainstorming techniques proven to be five times more effective at getting great results Product positioning and branding strategies that will give you a competitive advantage The Six Deadly Sins of Advertising - traps to avoid when communicating with your customers The Three Ingredients of Great Promotions The Big Bang Theory for creating sensational special events and promotions The world's greatest marketing companies - from Coca-Cola to Procter & Gamble to Disney - succeed because they know their customers and how to reach them. With The Marketing Game as your guide, you'll be able to use the same techniques to create your own unbeatable marketing strategy.
ASIN: 1580624790
VSKU: BVV.1580624790.A
Condition: Acceptable
Author/Artist:Schulz, Eric
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning . May NOT include discs, access code or other supplemental materials.