MARKETING is FINANCE is BUSINESS: How CMO, CFO and CEO cocreate iconic brands with sustainable pricing power in the new Galactic Age

The every day priority of CEOs is creating sustainable business growth. To make that happen, structurally connecting marketing (CMO) better with finance (CFO) remains one the biggest challenges: - How can my company build a world class marketing capability? Are there scalable, repeatable models generating sustainable pricing power on my key brands? - How to keep my brand (portfolio) and corporate brand relevant for new generations? - Everybody tells me to be digital. How can I avoid all these Silicon snake oil tools that cloud my company’s focus on the marketing fundamentals? What are those fundamentals anyway? - How do i sell my current and future level of marketing excellence internally to my board, and externally, to investors? How do I ensure the company is valued correctly? Strap yourself in, as you will go for a rocket ride, organized in 4 stages: Stage 1: Look Up: Adopt a New Galactic Mindset Marketing and Finance are both Mars and Venus. Understand the impact and transformative power of the last 50 and next 50 years of Space. Start thinking beyond the historical think local, act local and think global, act global, towards a new unifying mindset that raises the bar: Think Galactic, Act Galactic. Stage 2: Launch Preparation: Secure Basics Before You Fly In flight, safety always comes first. Get your business marketing wings before you skyrocket. A crash course in the key marketing models for the CEO and CFO especially. And a quick study of the one finance model each CMO should know. Also, understand the limits of models, and why people in the end crave miracles. Stage 3: Lift-off: Successful Marketing in a Galactic Age Discover Burggraeve’s 8 fundamental drivers of world class marketing capability (MC), expressed both in a cartesian matrix and in a simple and memorable rocket metaphor: the MC- Rocket©. Build a sustainable brand business for the new Space Age. Stage 4: Escape Velocity: Successful Investing in a Galactic Age As a CEO, how can I better assess and explain my level of marketing excellence internally and externally? How can investors pick the best marketing driven companies? Discover an advanced concept for a new to the world marketing excellence and rating model: Alpha M™. Complete with its (downloadable) checklist audit, it will help investors assess and compare marketing capability excellence between companies, to pick galactic winners. Over time, the model can even help predict top line growth.
ASIN: B0C79L7T5P
VSKU: BVV.B0C79L7T5P.VG
Condition: Very Good
Author/Artist:Burggraeve, Chris R.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use