McAtlas: A Global Guide to the Golden Arches
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McAtlas: A Global Guide to the Golden Arches

McAtlas: A Global Guide to the Golden Arches

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Description

2x JAMES BEARD AWARD winner for Visuals, and Reference, History, and Scholarship From award-winning photographer and writer Gary He, McAtlas is a visual social anthropology of the largest restaurant chain in the world: McDonald's. Offering a unique glimpse into the iconic restaurant's adaptations to regional tastes and customs, this visually stunning book features photographs and research from over 50 countries and is the first-ever independent cataloging of the brand's localization efforts. Discover how McDonald's tailored its menu items, restaurant designs, and overall experience to thrive in diverse cultural landscapes. With a keen eye for detail, the author unveils the fascinating stories behind the Golden Arches' global success. Immerse yourself in this comprehensive exploration of one of the world's most recognizable brands.
ASIN: B0DC85H8GD
VSKU: BVV.B0DC85H8GD.VG
Condition: Very Good
Author/Artist:Gary He
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use

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