Persuasion: Integrating Theory, Research, and Practice

Students want to learn how to persuade parents, teachers, and classmates. Teachers often view a skills approach as too limiting and focus on theories of persuasion. Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek, integrated with persuasion theories instructors want to teach - the two approaches that have often been at odds with one another. It illustrates that practice and application serves as a means to understanding theory and, conversely, that theory serves as a means for understanding practice and applications Ann Bainbridge Frymier's Persuasion: Integrating Theory, Research, and Practice: explains major theories of persuasion using research to illustrate the development and application of each theory. features chapters on compliance, propaganda, deception, and ethics as they relate to persuasion. includes current examples throughout that bring the application of persuasion concepts to life. is interactive! Students are given access to an accompanying website with chapter outlines and quizzes. is easy to adopt! Instructors are provided course outlines, PowerPoint™ presentations, class activities, polling questions, video clip suggestions, and exam questions that can be integrated with most course management systems.
ASIN: 1524999148
VSKU: BVV.1524999148.G
Condition: Good
Author/Artist:Ann Bainbridge Frymier
Binding: Misc_supplies
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.