Propaganda and Persuasion

In this revised and expanded edition of their best-selling textbook, Garth S. Jowett and Victoria O′Donnell examine the age-old art of propaganda and a related form of communication--persuasion--from a communication perspective. They present an overview of the history of propaganda, a review of the social scientific research on its effects, and an examination of its applications. Early chapters offer an expanded, systematic analysis and evaluation of propaganda, followed by three detailed case studies of propaganda in modern times, including the banning of cigarette advertising on radio and television, a study of shipyard workers in World War II, and the "textbook case" of the Gulf War. New to this edition are discussions about the Korean and Vietnam wars, the demagoguery of Huey Long and Father Charles Coughlin, the U.S. government, and women′s work during World War II. Propaganda and Persuasion is designed to provide instructors and students alike with a manageable approach to the study of propaganda, including theoretical and historical scholarship as well as straightforward analysis and evaluation of contemporary propaganda. "The material is interesting and well written. All the classic references are there. . . . The historical material, starting with Greece and Rome, is particularly engaging, as this information is seldom found in more methodologically oriented works. The text is enlivened with reproductions of cartoons and posters. . . . This book will be useful supplementary reading for a course devoted to learning the methodology of propaganda analysis or as part of a history course." --Discourse & Society "The book provides a complete and condensed theoretical and historical review. In addition, the book is presented in a very teachable format and is excellent material for scholars. . . . Excellent and perceptual are the three case studies on how propaganda has been used and is being used in society, with themes ranging from the Gulf War to the origins of the anti smoking controversy. . . . The new version provides more historical information and actual examples of both positive and negative propaganda, as well as useful new case studies." --Catholic Media Council
ASIN: 0803946783
VSKU: BVV.0803946783.G
Condition: Good
Author/Artist:Jowett, Garth S.|O′Donnell, Victoria
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.