Public Communication Campaigns
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Public Communication Campaigns

Public Communication Campaigns

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Description

In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
ASIN: 1412987709
VSKU: BVV.1412987709.VG
Condition: Very Good
Author/Artist:Rice, Ronald E.|Atkin, Charles K.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book has little sign of wear or use

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