Description
What if the biggest threat to your business isn’t AI itself — but waiting too long to use it well?
You’ve heard the noise.
AI will change everything. Disrupt everything. Replace everything.
Meanwhile, you’re running a real business — with real people, real budgets, and real problems that need solving now, not someday.
This book is your answer.
Susan Frew isn’t a tech bro selling hype or half-baked tools. She’s a former Fortune 20 international VP who built and scaled a multimillion-dollar service business and understands what leadership looks like when complexity meets reality.
When her husband became ill, Susan and her family made a deliberate decision to sell one of their companies and simplify operations. That moment sharpened her focus on efficiency, clarity, and long-term sustainability — not panic, not shortcuts, and not replacing people with technology.
Instead, she leaned into usable AI to strengthen the business at its core.
The result? A smarter, more stable operation that reduced friction, improved visibility, lowered costs, and freed her team to focus on the work only humans can do.
In Recoded, you’ll discover: The practical three-pillar framework (Finance, Operations, Marketing) that modernizes a business without chaos How to identify the workflows quietly draining profit and momentum — and fix them fast How to use AI to improve execution and decision-making without massive budgets or layoffs Why most AI initiatives fail before they start — and how to avoid the common traps How to build an AI-ready culture where your people feel empowered, not threatened Real examples from companies that adapted early and those that waited too long
This isn’t another book full of buzzwords, fear-mongering, or promises of overnight transformation. It’s a field-tested blueprint from someone who has led teams, managed risk, and implemented AI in real operating environments.
Susan has logged thousands of hours working hands-on with AI systems so you don’t have to. She distills that experience into tools, templates, and decision frameworks you can apply immediately — whether you’re leading a Fortune-level division or a growing small business.
The truth about AI transformation is simple:
It’s not about buying software.
It’s not about replacing people.
It’s about recoding your business DNA so systems, processes, and decisions work together intelligently — giving your best people their time back and your business a sustainable edge.
Your customers expect more.
Your competitors are already moving.
Your team is watching how you lead.
Recoded shows you how to move forward — calmly, responsibly, and with confidence.
Get Recoded and transform your business DNA before someone else transforms your industry.
ASIN: B0GXB3BMNZ
VSKU: BVV.B0GXB3BMNZ.G
Condition: Good
Author/Artist:Scruggs Jr, David|Frew C.S.P., Susan
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
ASIN: B0GXB3BMNZ
VSKU: BVV.B0GXB3BMNZ.G
Condition: Good
Author/Artist:Scruggs Jr, David|Frew C.S.P., Susan
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.