Riding the Monster: Five Ways To Innovate Inside Bureaucracies

Why do so many game-changing innovations start on a napkin sketch in restaurants vs. drafting tables inside monster bureaucracies that famously chew up and spit out innovation? We answer that question— and show how to innovate inside big bureaucracies — with stories of five game-changers: A pentagon executive discovered an innovative way to cut casualties from roadside bombs at an informal dinner meeting. Then worked under the nose of the Pentagon monster to swiftly get the life-saving innovation to the battlefield. A lowly graduate student helped lay the foundation of the Internet by collecting regular conversations at a Chinese Restaurant in Palo Alto. A Disney executive forged a deal to bring a breakthrough in Augmented Reality to market over drinks at a bar in San Francisco. A Washington DC insider catalyzed numerous game-changing national security innovations by creating “supper clubs” where different actors in the innovation “food chain” could brush elbows, eat, drink and tell war stories. A Pentagon staffer “abused” existing military tech to cut IED deaths in two short months These five game-changers kicked off big innovations over meals or at a bar and they all succeeded spectacularly inside monster bureaucracies by employing highly informal strategies not taught in any business school or book on innovation.
ASIN: 0998122807
VSKU: BVV.0998122807.G
Condition: Good
Author/Artist:Haseltine Phd, Eric|Gilbert MD PhD, Chris
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.