Sales & Marketing 101 for Real Estate Professionals, 3rd Edition by Chris Grover (2016-05-04)

There are many marketing texts and real estate salesmanship books but few that explain marketing principles from a real estate agent’s point of view. Throughout this book, principles of market research, data analysis, and market segmentation are explained to help make you a more efficient salesperson. Units on technology, online marketing, and social media strategies make this the most comprehensive how-to guide for applying classic marketing and sales techniques to a real estate career. Features: Includes a sample marketing plan along with instructions for creating one of your own Discover how accurate market research and understanding client motivations can help you segment your marketplace for the most effective marketing possible Explains the difference between price and value and how they are employed to support your fees Learn the three ageless styles of salesmanship and the steps used in negotiating and closing the sale, including objection breakdown, trial closing questions, and other proven techniques A comprehensive list of interview questions to encourage complex and introspective answers Pricing strategies for listings and services Discusses the most common objections heard by agents, what they mean, and how to overcome them Finance section shows how actions of the Federal Reserve affect your real estate marketing practice Section on Internet marketing, featuring a discussion of personal websites, social media, and email Thirteen separate strategies for closing a sale Publisher: Dearborn Real Estate Education
ASIN: B01FIXVDR2
VSKU: BVV.B01FIXVDR2.G
Condition: Good
Author/Artist:Chris Grover
Binding: Unknown_binding
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.